Another Word Communications has been appointed by the ethical skincare company, The Body Shop, to manage its corporate and sustainability communications following a competitive pitch.
The agency is set to report to the international director of commitment and corporate communications, Kate Levine, who joined The Body Shop last year.
Lynda Redington, founder and joint managing director at Another Word which is an independent PR and digital communications agency, said: “We are thrilled to be working with The Body Shop in this area. It’s a pioneer in ethical business, corporate transparency and ethical beauty. Our aim is to help the business amplify its reputation in this area.”
Levine said: “Another Word demonstrated both strategic insight and creative thinking in tackling our brief. The team clearly understood the opportunities for our business and provided a fresh approach to our communications needs.”
The Body Shop makes and sells “naturally inspired, ethically produced beauty and cosmetics products”. It has more than 3,000 stores across 65 countries worldwide.