JCDecaux appoints Propeller for UK PR brief

One of the UK’s largest outdoor advertising companies, JCDecaux, has brought in Propeller PR to raise its profile and awareness of its data and digital offering.

After winning the TfL bus shelter concession and launching Dynamic, a digital creative hub, JCDecaux wants to focus on boosting its digital offering.

Dave McEvoy, JCDecaux marketing director,  said: “Having won the London bus shelter contract in 2015, this year will be a landmark year for JCDecaux. Already one of the UK’s most successful media owners, we are investing heavily to digitise our network to push us further ahead of our rivals and transform out of home advertising.

“With digital, and the smart use of our data and technology, we give advertisers the opportunity to create highly-targeted, highly-imaginative outdoor campaigns. Propeller’s deep media industry connections and reputation for results makes the agency the perfect partner to help us tell our story.”

Martin Loat, CEO at Propeller PR, said: “JCDecaux is in the ascendancy and has a long-term vision. Embracing digital to its full potential is the next step on the company’s journey. We are looking forward to working with the market leader and a true disruptor in the sector.”