Jabra, which develops headsets and audio devices for use by businesses and consumers, has brought in LEWIS as lead communications agency to deliver PR services in the UK, US, France and the APAC region.
The agency will tell the Jabra story and draw attention to its range of audio products, which includes headsets and speakers.
LEWIS’ international division will manage this global account, which will target both consumer and trade audiences. The brief will include thought leadership campaigns, company profiles, event support, product launches, and news and reviews programmes.
Claus Fonnesbech, head of PR and earned media at Jabra, said: “We chose the agency because of its global reach and global hub team. This allows us to use our resources efficiently, share ideas and content across markets, and deliver a consistent message.
“An agency with equally strong competences in B2B and B2C, as well as an integrated services offering, was an obvious choice to help promote our innovation in the audio sector and achieve brand recognition in a competitive market.”
The company hired LEWIS on a retainer basis after it carried out an initial communications project in 2015.
Sally O’Neill, VP International at LEWIS, added: “With significant experience and investment in sound solutions, and growing demand for high-quality audio performance amongst individuals and businesses, Jabra has an exciting story to tell. This creates the perfect platform for us to raise its profile as a thought and market leader in the ‘hearables’ category.”