The PR and comms team at Allianz Global Investors (AllianzGI) has launched a campaign to make finance and fund management more accessible.
AllianzGI’s fantasy fund management game, European Equities 2016, allows would-be investors to manage
European stocks as if it were their own portfolio. With the “look and feel of a traditional fantasy football game,” European Equities allows players to compete in private leagues against their friends and family. The game is intended to make the investment industry accessible to all.
Neil Dwane, global strategist at AllianzGI said: “There are many parallels between football management and fund management. Both require research, conviction and tactical acumen. At AllianzGI we are ‘active’ stock-pickers, which means we actively, carefully choose each and every stock we add to our portfolios, just as we hope users will enjoy doing when they play European Equities 2016.”
Users must pick a starting lineup of stocks from a world of equities chosen by AllianzGI. The game’s stock set includes companies from the leading stock exchanges in each of the countries involved in this summer’s UEFA European Championship. The stocks selected for the European Equities game will represent their country as the football tournament unfolds.
Alastair Fairbrother, UK head of communications at AllianzGI, added: “We know that over the next few weeks many of our clients and colleagues, as well as many journalists, will have one eye on their work PC and one eye on the build-up to the European football championships. We hope this game will play into that interest, acting as a fun, engaging way for players to gain a little insight into what life as a fund manager is like.”
The campaign will be supported by social media activity under the #Fundball hashtag.