Fever founder Frankie Oliver joins Nexus as MD
Frankie Oliver, co-founder and former joint-MD of consumer agency Fever, has joined Nexus Communications as MD, as the agency announces plans for future acquisitions and the launch of a new consumer comms brand in the Autumn.
Oliver will lead an aggressive new growth strategy for the company that will see her create a new integrated consumer comms brand.
Nexus will continue to operate in health, nutrition and food PR. The new agency brand will focus on integrated comms briefs.
She joins Nexus’ board, which is chaired by Jonathan Choat who founded the business in 1998. The board also includes Nicky Smith, who heads up the agency’s consumer health practice, Kevin Coles, who heads up its food and issues management practice and finance director Lesley Gilbert. The board is further supported by client services director Amanda Cryer.
Together with the Nexus board, Oliver will also look to acquire businesses that align with the agency’s new growth strategy.
Choat said: “Nexus has established itself as a specialist agency that truly understands the food and health sector. The launch of our new integrated communications brand means we will now be able to deliver real breadth as well as depth to our clients’ communications campaigns. We are incredibly pleased that Frankie has joined the business to lead this strategy.
“Not only does she have a brilliant track record, she has a compelling future vision of the communications industry that is both exciting and infectious. We need to be much more vivid, and Frankie Oliver is nothing if not vivid.”
Oliver added: “I’m thrilled to have joined Nexus. Not only does it have an incredibly strong business, successfully built up over the last 20 years, it also has significant and commendable ambition to grow and compete through-the-line. The PR agency model is evolving beyond all recognition and our strategy will enable us to credibly win integrated work.”
Oliver has worked in PR for 21 years. During that time, she has helped grow a number of PR businesses, including Larkspur (now Citizen) and Trimedia (now Grayling).
She joined Nelson Bostock Communications in 2007 after which she co-founded and launched Fever in 2010, building up the company to be a £4 million revenue business in five years.
Oliver has led a number of award-winning campaigns for a variety of clients including American Express, BBC Worldwide, Bacardi-Martini, Diageo, Disney, General Mills, HTC, OSPREY London, O2, P&O, Thorpe Park and Warner Bros. Studio Tour.