ZyXEL hands Euro comms brief to 3 Monkeys Zeno
3 Monkeys Zeno has been handed a European comms brief by global broadband networking tech provider ZyXEL.
The agency will serve as the lead PR agency for ZyXEL, acting as the UK and European Hub for content marketing and thought-leadership and aim to develop ZyXEL’s comms messaging to “humanise” the brand and drive relevance with its key audiences.
A content marketing programme will build awareness of ZyXEL as a leading provider of connectivity solutions to consumers and businesses across all European territories. 3 Monkeys Zeno will also work with ZyXEL’s global HQ in Taiwan for its event and product support.
3 Monkeys Zeno will also make use of its influencer engagement programme, BrandExec, to raise the profile of ZyXEL UK executives and help them drive engagement with key influencers in the industry, through traditional and social media channels.
Adam Clatworthy, account director at 3 Monkeys Zeno, will lead the account and report to Mick Paddington, European comms director at ZyXEL.
Paddington said: “Having seen a lot of successful campaigns delivered by 3 Monkeys Zeno it was a no brainer to get them here at ZyXEL. I wanted ZyXEL’s PR to really step up, and with 3 Monkeys Zeno’s knowledge of the IT space, coupled with their extensive network of press, media and influencers, means they are able to deliver on a number of key communications and business objectives for ZyXEL.”