AppLovin, a US-based mobile marketing platform that provides automation and analytics for brands that want to reach new consumers on mobile, has brought in Dimoso to handle its UK PR, as part of an international growth strategy.
AppLovin’s platform enables brands to use real-time data signals to make “effective” marketing decisions across more than one billion mobile consumers worldwide.
Dimoso has been briefed to raise AppLovin’s profile and awareness across national and trade press in the UK.
The team aims to highlight AppLovin’s European customers and partners, which include Disney, Walmart, CBS, Pandora, Hotels.com, Deezer, ZipCar, King, Deliveroo, Wooga and Lebara.
Dimoso’s PR programme will also profile the company’s senior executive team, including co-founder and CEO Adam Foroughi, MD EMEA Johannes Heinze, and UK MD Simon Spaull.
Katie Jansen, CMO at AppLovin, said: “Dimoso’s credibility, industry track record of success helping companies like Flurry, Tune, Gram Games and Hailo expand globally and its entrepreneurial spirit makes it the perfect partner to communicate the success our customers have achieved via our platform.
“We look forward to working with the Dimoso team to showcase our work within key sectors and show the industry the breadth of capabilities our platform brings as we continue to grow, iterate and improve.”
Jacki Vause, founder and CEO of Dimoso, added: “AppLovin is a company that is leading the market as a platform of choice for some of the best brands in the World.
“We have wanted to work with AppLovin for a long time as the company is a trusted partner of so many of our clients, bringing them huge success and is also so well respected in the industry. We are thrilled to have been selected by AppLovin to augment its European expansion at such a pivotal time.”