For the third year running, Bloomberg Media has been named the number one business media brand in the Ipsos Affluent Survey Europe 2016.
The survey, which interviewed 27,751 Europeans across 21 countries, covers the top earning 13% of adult European consumers and took place last year. According to Bloomberg Media, the latest figures show it has the highest reach of any business media brand among high net-worth individuals.
Viktoria Degtar, head of sales at Bloomberg Media, EMEA, said: “Maintaining our position as the number one business media brand in Europe for the third year is an immense achievement and something we are very proud of. These results prove the strength of our brands in engaging an affluent, influential, yet hard to reach audience across the continent – one of the key benefits for commercial partners working with Bloomberg Media on powerful multiplatform campaigns.”
According to the survey, 86% of all ‘affluent’ Europeans consume at least one international media brand in an average week.
Other international news and business brands mentioned in the survey include Al Jazeera English, BBC World News, CNBC, CNN, euronews, France 24, i24news, NHK World TV, RT and Sky News.
Research for the Ipsos survey, released on 9 June, was conducted between January and December 2015.