Leeds-based PR and social media specialist Wolfstar has been appointed by the central marketing organisation for UK fleece wool, British Wool Marketing Board, to deliver an integrated PR and digital campaign for its education website, British Wool Learning.
Wolfstar has been briefed to increase awareness of British Wool Learning among teachers, parents and club organisers and drive traffic to the website via traditional outreach, blogging, SEO and PPC.
Tim Booth, the British Wool Marketing Board’s marketing manager, said: “Wolfstar has the experience and knowledge to raise awareness of British Wool Learning amongst key target audiences and drive traffic to the site.
“The site is an important asset and plays a vital role in telling the story of wool. Wolfstar will be a great asset to the team and we’re looking forward to working with them.”
Marie Lees, director at Wolfstar, added: “Wolfstar has extensive experience at raising awareness of websites and most importantly increasing traffic, making the British Wool Learning brief a perfect fit for us.”
Wolfstar’s head of design, Caroline Ing was responsible for concept and design of The British Wool Learning website.