As Gorkana publishes the EU Referendum Media Digest after the landmark results, here are the figures across mainstream and social media and the top Tweets around the unanticipated final verdict.
Despite his resignation this morning (24 June 2016), after failing to convince enough voters it was best to remain within the EU, David Cameron was a key influencer in mainstream media outlets.
Volume of articles featuring the most frequently referenced key influencers, drawn from a set list within UK online coverage
Leave campaigns dominated social media (in terms of volume of content) in June, particularly in the days before the polling stations opened.
Volume of content using key hashtags and twitter handles for the main campaigns advocating Leave (Vote Leave, Leave.EU, Grassroots Out) and Remain (Britain Stronger In Europe, Conservatives In, Labour In)
Volumes of coverage, in both mainstream and social media, increased steadily as voting day approached.
Volume of UK online articles and social media content discussing the EU Referendum, generated via automated keyword searches of EU Referendum terms
Today’s top Tweets:
— Ryan Heath (@PoliticoRyan) 24 June 2016
51.9% of the vote went to leave the EU – Turnout was 72% – which means 37.3% of UK voters voted to Leave – that’s less than 2 in 5 voters — omar r quraishi (@omar_quraishi) June 24, 2016
— BBC Breaking News (@BBCBreaking) June 24, 2016