Only By Nature chooses Nudge PR

Nudge PR has won an ongoing PR retainer for Only By Nature frozen yoghurts, with a brief to increase B2C and B2B brand awareness.


Made with the Stevia leaf for no added sugar, Only By Nature’s Frozen Yoghurts claim to be the lowest calorie frozen yoghurts on the market and are gluten-free and vegetarian friendly. Ranges include include Coffee Mocha, Summer Berry, Mango, Apple and Cinnamon and Cherry flavours.

Nudge has been briefed to boost the company’s position in the frozen yoghurt marketplace.

The appointment comes as Only By Nature makes its way onto the shelves at Tesco this month. The brand is already available via Waitrose.

Nudge will also take on the responsibility of publicly launching new product developments, including a smoothie and ice cream offering later in the year.

Margaret Salmon, founder of Only By Nature, said: “The Nudge team were clearly engaged and enthusiastic about the brand from the very first meeting. We’re looking forward to working with a food and drink agency with as much experience as Nudge and look forward to a long and successful partnership.”

In other news, Nudge has also brought in Aisling Brown as a PR assistant and promoted senior account executive Sarah Tickle to PR manager.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]