The aim is to generate news stories and creative content for national and regional news sites in order to boost brand awareness, as well as the insurance company’s online presence.
Laura Mashiter, founder and managing director of Refresh PR, said: “Companies are approaching us to help them be more visible online so they can be found by potential and existing customers. By understanding the media, and not only tapping into, but creating the news agenda, we can secure coverage on high authority sites, helping to get the client in front of new audiences, create a buzz and drive traffic to their website.”
Commissioned research will investigate the habits, attitudes and opinions of taxi drivers, and Refresh has also said that it will build relationships with educational institutes and local councils.
Tim Crighton, marketing director at The County Group, added: “It was important for us to partner with a PR team that would take the time to get to know our company and our customers, which Refresh PR set about doing from our very first meeting. As soon as we met Refresh PR we were confident they had the skills, knowledge and expertise to bring our campaign and deliver on results, while staying true to our brand and delivering our key messages.”