Simpson, who has taken up the role of business development executive at Viva, was at the Lancashire Telegraph for more than 35 years. His role at Viva includes the creation of media relations strategies and developing business opportunities.
Simpson said: “This is an exciting time to be joining Viva. Tony has outlined big plans for the business and the chance to help turn those into a reality was a major attraction. Viva is an award-winning agency, that’s bursting with great creative ideas, and one that has always had a good reputation among journalists.”
Viva’s clients include aircraft company Eurofighter GmbH, defence, security and aerospace company BAE Systems, children’s charity CANW and hearing care provider Amplifon.
Tony Garner, managing director of Viva, added: “Alan and I worked together at the Lancashire Telegraph and I know at first hand that he is extremely professional, knowledgeable and well-connected. I am genuinely excited to have someone of his calibre on board. There’s no doubt he will be a very valuable asset for Viva.
“He will be working with existing clients and helping to attract new ones as we look to grow the business over the coming 12 months.”