Brazen is tasked with raising the profile of the Group’s three distinct practices: QualitySolicitors Jackson Canter, Lees Solicitors and Broudie Jackson Canter, as well as its legal experts and proposition: ‘Making a difference to individuals, businesses and society though the practice of law’.
The B2B and B2C brief also includes a communications campaign to support the Group’s charitable arm, the Jackson Centre Foundation.
Jackson Canter’s chief marketing officer, Claire Smith said: “Brazen came highly regarded for its customer-centric PR approach and creativity. And, at pitch stage, the agency stood out for its energy, fresh ideas and strategic thinking – all the components we believe are necessary to help drive our brand ambition.
“We feel there’s a real synergy between the way Brazen approaches its communications challenge and the way that we approach the practice of law – both aiming to make a difference.”
Brazen’s Jackson Canter team will be headed by board director Sasha Marks, formerly of Freuds, who leads the agency’s expansion into corporate services.
Jackson Canter Group doubled in size earlier this year when it signed a seven-figure deal to acquire Wirral-based Lees Solicitors. Jackson Canter Group subsidiary, Broudie Jackson Canter, is renowned for its work with the Hillsborough families.