Yellow Jersey has appointed Adam Wurf as consultant in order to broaden its service offering and drive new business activities.
Wurf previously worked as chief marketing officer for Crowdmix and, prior to that, for Fourfront Group. He also worked as a communications director for ISS UK, a facilities services provider.
While in consultancy at Chime Communications and the madano partnership, which he co-founded, Wurf worked with the executive teams of brands including Honda, Philips, Commerzbank, Ebay, Skanska, INREV, Gatehouse Bank, Cable & Wireless, LA Fitness, Cemex, Rexam, Smithfield Foods, Mitie and Elle Macpherson.
Wurf said: “Yellow Jersey is ideally placed to help many companies. It has a strong client base, a genuinely bright team and a culture of exceeding expectations. We plan to broaden our service offering and to help clients achieve their commercial objectives with smart, effective communications.”
At Yellow Jersey, Adam will advise listed and non-listed companies on their growing and protecting their brands, stakeholder engagement and customer acquisition.
Dominic Barretto, managing director of Yellow Jersey, added: “Our business is maturing. We are working in more sectors, with clients from more countries and doing more and more for them. Adam’s skillset and experience will allow us to continue this evolution. It is great to find someone with in-house experience of blue-chips and start-ups and who is a proven consultant.”