Macnamara will also co-head the Birmingham office of Manchester-based Citypress.
She joins from Goodyear Dunlop where she was the UK & Ireland communications manager. She is a former PR director and head of Grayling Midlands.
Poole has been at Weber Shandwick for 12 years, where he headed up the corporate PR team, looking after campaigns for a range of education, energy, property, professional services and retail clients.
Martin Currie, managing director at Citypress, said: “Kate has an ideal mix of integrated communications experience, very relevant sector and regional expertise, as well as that rare vantage point of seeing PR from both agency and client-side. Her appointment will strengthen our leadership team at a time of significant growth for the agency and add value to clients across our network.”
Citypress Birmingham moved to a larger office on Newhall Street last year.
Kate Macnamara added: “Citypress is seeing strong demand for professional communications support from companies and brands in the Midlands. The region is performing well in terms of attracting inward investment and its manufacturing and export sectors are growing. I’m looking forward to helping to build the agency’s presence in the region and working with colleagues across the UK on national campaigns.”