Newgate Communications has formed an alliance with MWW, which will see it offer public affairs and corporate comms services to a new roster of clients, including StubHub. As part of the deal, MWW’s Simon Gentry has moved over to Newgate as a partner.
As well as StubHub, Newgate will provide comms services to The MBI Al Jaber Foundation and the ATM Industry Association following the deal, which came into effect on September 1.
Daniel Costen, who worked with Gentry at MWW, has also moved to Newgate and becomes an associate.
Gentry said that Newgate’s fully integrated approach, with public affairs playing a role on many clients, plus the opportunity to work with PRCA chairman Steffan Williams and leading public affairs and corporate communications adviser Gavin Devine, were important factors in his decision to move to Newgate.
Gentry said: “The fit between what clients are asking for in terms of fully integrated communications and Newgate’s approach is perfect, with public affairs staff working in integrated teams alongside specialists in corporate, financial and internal communications, and alongside the local engagement specialists in PPS Group (now part of Newgate). For that reason joining Gavin and Steffan at Newgate was an easy decision to make.”
Devine, chief operating officer of Porta Communications plc, Newgate’s parent company, added: “ When I joined Porta (three months ago) one of my first tasks was to build up our existing public affairs offer in Newgate by bringing in the very best talent in the industry.
“Being able to work with someone of Simon’s quality, experience and reputation is exciting, and we are also delighted that so many excellent clients have joined our roster too. This development is a big step forward for Newgate, and is further proof that our company and our approach to communications is gaining ground in the marketplace.”