Oman Air has appointed Four Travel, the travel division of Four Communications, to handle its PR in the UK & Ireland.
Four Travel will focus on promoting the international connectivity of Oman Air which was founded in 1933 and is the flagship carrier of the Sultanate of Oman.
Earlier this year, Oman Air increased its frequency to London Heathrow to two flights a day and in 2017 it will launch a direct route from Manchester to Muscat.
It currently operates direct international flights from Muscat to over 50 destinations in 28 countries including London, Milan, Munich, Frankfurt, Paris and Zurich.
Simon Cook, country manager, UK and Ireland, at Oman Air, said: “As we look to raise the profile of Oman Air in the UK & Ireland, it is important for us to choose an agency that understands the aviation industry. But we are also looking for an agency that can deliver wider results using both traditional and new media skills.
“Four Travel has a great aviation heritage and with the agency already representing Oman Ministry of Tourism, it is a natural fit for Oman Air.”
Helen Coop, director at Four Travel, said: “We are delighted to be working with Oman Air and will be co-ordinating with major influencers from print and broadcast media and bloggers. It is a very exciting time for us to be partnering with the airline, which is embarking on such an ambitious growth programme.”