Finalists named for the 2017 Creative Shootout

BOTTLE, FleishmanHillard Fishburn, Hotwire, Mischief, Ready10, Text100 and Wire Media have been named as the finalists for the 2017 one-day creativity competition, The Creative Shootout.


Creative Shootout 2016 winner Mischief PR

The competition, which was created last year by Launch PR founder Johnny Pitt, will take place at the home of the British Academy of Film and Television Arts (BAFTA) in London’s Piccadilly on 19 January 2017.

On the day, the teams will receive a real brief in the morning from this year’s charity party, Mind and Rethink Mental Illness, and four hours later, will have 15 minutes each on the stage at BAFTA to pitch their creative idea back to a judging panel and an audience of 250 people. This year, the audience will also have a vote to help decide the winner.

Entries opened in September, with agencies asked to give the competition’s judges a ‘60 second’ submission (in whatever format they liked) on why they have the creative firepower for Mind and Rethink Mental Illness.

Pitt said: “We had a lot of clever entries, both physical and digital – and the judges had a tough job compiling the line-up. The Shootout is about celebrating and showcasing the best creative talent in the UK, live – and with our chosen finalists, we look well set for creative fireworks on the big day.”

The live final starts at 2.30pm on 19 January and follows into an evening after party (6pm), which will include the announcement of 1st, 2nd and 3rd winners.

The inaugural Creative Shootout final was won by Mischief, and the Engine Group-owned agency has two teams in the 2017 final as it bids to hold onto its crown. The full shortlisted finalists are:

FleishmanHillard Fishburn
Mischief (two teams)
Wire Media

Form more information, to see who’s on the judging panel and to buy tickets, visit

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