Liberty Communications names first US MD

London-headquartered tech PR agency Liberty Communications has named Jim Lubinskas as the first MD of its North American operation.


Jim Lubinskas

The six-strong US operation, which has offices in New York and San Francisco, was launched by Dee Gibbs, Liberty’s founder and global CEO, in 2015 (Gibbs first launched Liberty Communications in London 18 years ago).

Lubinskas, who will be based in Liberty’s San Francisco office, has been briefed to oversee client services across the US and drive new business development efforts.

A PR professional with nearly 20 years of experience, Lubinskas has represented companies including Cisco, Digex, MicroStrategy and Software AG, and previously held senior positions at Spire Communications, Mach Media and W2 Communications.

He will report directly to Gibbs, who is based in Liberty Communications’ London HQ.

Gibbs said: “The technology boom in Silicon Valley shows no sign of stopping and companies are increasingly turning to us to provide guidance as media coverage becomes harder to achieve. Jim has had great success in this regard and will bring his expertise to our clients as they look to stand out in a crowded and competitive space.”

Lubinskas added: “I am pleased to be joining an agency which has an established reputation for excellence. Liberty is well positioned to service clients in the technology sector as it has an in-depth knowledge of the publications and influencers who cover this space. I look forward to being part of and growing the San Francisco office as we increase our presence in Silicon Valley.”

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