The partners are collaborating to help the fintech community “create relevance for consumers and businesses through value propositions and design experiences”.
Prophet will apply its global network of experts to help Innovate Finance members build relevant brands and customer experiences, use digital as a “transformative” force and create strategies to accelerate growth.
The first major component of the agreement will see Prophet sponsor, and participate in, the 2017 Innovate Finance Global Summit taking place on April 10-11 at London’s Guildhall.
Both partners will collaborate on a wider programme of thought leadership content and events. This is designed to help Innovate Finance members share knowledge, in order to remain relevant to their customers in a rapidly changing digital world, and, ultimately, look to drive growth.
Greg Handrick, Prophet partner, said: “We’re thrilled to be a part of the Innovate Finance community, which places Prophet at the epicentre of the world’s most dynamic fintech hub. At the same time, we’re pleased to be bringing something to Innovate Finance and its members that it doesn’t yet have – broad expertise in the kind of customer-focused growth that fintech businesses of all sizes will need in order to succeed.
“For smaller fintech businesses that are just starting up, Prophet can help bring greater clarity to their value propositions, sharpen their business cases and create a go-to-market strategy to get ideas off the ground. For larger, more established businesses we can help to make concepts more relevant, by bringing fresh thinking around customercentric innovation at a time when this is on top of many enterprise agendas.”
Lawrence Wintermeyer, CEO at Innovate Finance, said: “We are looking forward to working with Prophet as we broaden our footprint and increase the range of resources we make available to our members. Prophet brings a unique mix of business consulting, customer experience and digital strategy to our platform, and this is already showing results.
“Our partnership shows our commitment to maximising our potential to reach as many fintech influencers as possible and to share our content and knowledge to those who are taking part in the exciting changes that are shaping the future of financial services.”