Dixons Carphone PR manager Alice Caldwell moves to PrettyGreen

Alice Caldwell, former PR manager for Dixons Carphone, has joined PrettyGreen as client service director.


Alice Caldwell

Caldwell worked in-house at Dixons Carphone across integrated campaigns and stakeholder management.

She has 11 years’ agency experience, having worked for M&C Saatchi PR and Mischief before joining Dixons Carphone.

In her new role, Caldwell will lead PrettyGreen’s brand comms team, with responsibility for ensuring effective service delivery.

She will work across clients including Ninetendo, Virgin Media and MaxiMuscle, and report to PrettyGreen’s joint MD, Emma Grace, and comms director, Sarah Henderson.

Mark Stringer, founder of PrettyGreen, said: “Alice has the prized experience of being both client and agency side which means she has a invaluable understanding of the pressures on both sides of the fence and is strategic, commercially and creatively driven. The fact that she has chosen come back to her roots at PrettyGreen is a great compliment.”

Caldwell said: “I have always had my sights set on joining the PrettyGreen team. They do great work with great people and you never hear a bad word said about them – a rarity in the fickle world of comms. I’m really looking forward to leading the comms team and helping ensure that everything we do makes our clients both happy and famous.”

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]