Primesight appoints MWWPR

MWWPR has been appointed by out-of-home (OOH) media owner Primesight to build its profile ahead of the LinkUK launch this summer.

LinkUK is the collaboration between Primesight, BT and Intersection to bring free 1Gb Wi-Fi and calls to cities across the UK by replacing traditional phone boxes with modern, multi-functional units.

Elle Crossman, MWWPR account director, will lead the account and report into Mark Henson, head of marketing at Primesight.

The campaign will see MWWPR work with Primesight on outreach to the media and advertising industry. MWW PR will also help to build the profile of the executive team as theout-of-home media owner prepares for the LinkUK launch.

Matt Teeman, MD at Primesight, said: “MWWPR has extensive knowledge of both the media and advertising and out-of-home communities, making it the best choice of strategic PR partner as we drive awareness for these audiences.”

Primesight joins MWWPR’s portfolio of media, marketing and ad tech clients which includes Sky Media, News UK, AppNexus and Starcom.

Paddy Herridge, UK MD at MWWPR, added: “We’re really excited to be adding Primesight to our portfolio and to work with such a passionate and innovative team. As one of Europe’s leading specialists for media, marketing and ad tech businesses, we are in a strong position to be able to work with Primesight to communicate the USPs of its business, and drive profile off the back of this within target audience groups.”