Aspectus, the specialist communications agency for the financial services, energy, technology and engineering sectors, has been appointed by Edinburgh-based cyber security start-up ZoneFox to deliver its UK communications programme.
The agency’s appointment follows its project to launch ZoneFox’s Augmented Intelligence machine learning platform. Alongside a traditional PR programme, Aspectus will work with ZoneFox to deliver a fully-integrated search and pay-per-click (PPC) programme.
Lynsey Jenkins, marketing director at ZoneFox, said: “Aspectus is proactive, creative and has an innate understanding of the security market. Acting as our brand ambassador and delivering a constant source of press opportunities, Aspectus will massively help ZoneFox elevate our brand in a very noisy market and engage with our audiences around our User Behaviour Analytics (UBA) platform, technical expertise and USPs.”
ZoneFox specialises in security systems that combat the business issue of insider threats.
Sophie Hodgson, head of technology at Aspectus, added: “ZoneFox is such a fast paced, dynamic and exciting company. We’re thrilled to be working with it, and have already seen some great results.
“Moving forward we want to utilise our expertise and relationships in order to establish the company as the authority on User Behaviour Analytics and the insider threat by promoting its award-winning technology and Jamie and the team’s expertise across multiple channels.”