New branding cements Pegasus’ integration with Ashfield

Specialist healthcare agency Pegasus has unveiled a new brand identity to mark a full year since its acquisition by Ashfield Healthcare Communications.

Simon Hackett

Conceived by its in-house creative team, the new look signifies Pegasus’ successful integration with its parent company.

Pegasus has received five ‘Consultancy of the Year’ awards over the past 12 months, and was shortlisted in the Cannes Lion Health awards last year.

“For me our refreshed identity signifies more than just a strong, new look,” said Simon Hackett (pictured), Pegasus managing director. “It is a symbol of our increased strength and potential in terms of global reach, therapy area experience and service expertise.”

David Moore, Ashfield Healthcare Communications executive director, added: “The new identity is sharp, creative and impactful and brings Pegasus firmly into our group, without diluting the unique identity that attracted us to the business in the first place.”

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