Tom Ritchie, Cision’s EMIA VP GTM and product, discussed the importance of proving the value of earned media at PR Week’s PR360 conference yesterday.
Speaking to a packed room of PR professionals for a workshop on earned media measurement, Ritchie argued that new cloud technology will allow PR and comms professionals to measure their output like never before, proving their value to a company’s senior management.
In future, he said, connected technology stacks – such as the Cision Communications Cloud – will enable communicators to prove the value of their work in one place, linking all aspects of the campaign cycle.
He detailed how Cision’s analysis and insights had helped both Slimming World and Microsoft to measure their campaigns and prove the value they had added to their respective businesses.
Cision is the official partner of the PR360 conference and has a stand at the event, so if you’re there leave your business card with our team and you could win a bottle of champagne!
— Holly Barry (@HJBarry) April 19, 2018
— Carla Gutierrez (@KrlGP) April 19, 2018