The win includes brands such as Jim Beam, Maker’s Mark, The Macallan, Highland Park, Laphroaig, The Famous Grouse and Courvoisier.
Hope&Glory will also work in a corporate capacity to position Edrington-Beam Suntory UK as a leading UK spirits business.
James Gordon-MacIntosh, partner at Hope&Glory, will lead the agency team and report to Gareth Brown, Edrington-Beam Suntory UK’s marketing director.
“This is the richest spirits portfolio in the country from a storytelling perspective,” said Gordon-MacIntosh. “The team at Edrington-Beam Suntory has a visionary approach to each brand in their charge and we’re looking forward to making those plans a reality.”
Brown added: “We wanted a partner that has a depth of understanding of consumer and trade communications to help us build the reputation of the brands in our charge – helping us connect with a diverse set of audiences and occasions.
“Hope&Glory has the breadth to take on the strategic and creative requirements to reach the trade audiences we need to engage.”