The agency will be responsible for the company’s PR, design, experiential and influencer engagement activity in the UK.
Mercieca is also tasked with relaunching the brand’s NBA Hardwood Classic Swingman Collection in July, alongside activations of its own branded product and license partnerships, including the NBA and NCAA.
Marc Fong, marketing manager at Mitchell & Ness International, said: “2018 is such an important year for us, so for the first time in the UK, we felt it was right to appoint an agency. Mercieca were strongly recommended and demonstrated a rare and truly integrated approach. We’re looking forward to rolling out our forthcoming activations.”
Gemma Oakes, director at Mercieca, added: “We’re really excited to be working with Mitchell & Ness. It’s a great opportunity for us to utilise our lifestyle and sport experience. The brand has a really high profile in the US and Europe, so we’re looking forward to increasing and driving awareness in the UK.”