Everyone – from organisations to individuals – is vulnerable to crises and when it comes to crisis situations the question is not if it will affect your brand or client, but when.

As with other areas of communications, crisis comms is facing more challenges than ever, as the media landscape continues to fragment and transform. PRs are expected to respond at a fraction of the time that they have had to in the past and, in addition, they have to ensure that they are up-to-date with the all the latest digital platforms to ensure messages get to the right audiences at the right time.

In this White Paper we hear from crisis-experts at a range of businesses and agencies, including TUI Group, Burson Marsteller, Weber Shandwick and Launch PR, as we show how PRs should arrange their crisis comms teams, who should be part of them and how they should plan and prepare future strategies to ensure crisis comms success.

Download the White Paper and find out more

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