Kerry Sheehan, the CIPR’s AI in PR panel PR director, talks about how AI is shaping the next frontier of PR and considers the findings of the panel’s new research paper. The fascinating thing about AI has been the ‘fear’, or at least the idea, that it’s coming after our jobs. Some people have been […]
London-based theatre company Go People has appointed Munch to launch its private theatre experience, Revels in Hand, following a competitive pitch. Munch will deliver creative stunts that echo the Revels in Hand experience’s theatrical essence to drive media coverage throughout the summer. The agency has been briefed to raise Go People’s profile in the luxury […]
Honcho, the UK’s first online “reverse auction” marketplace for personal finance, has appointed PR Agency One to handle its UK launch this autumn. PR Agency One has already supported honcho’s successful CrowdCube bid, which saw the brand surpass its £650,000 target to secure £830,000 of investment. It will now oversee the strategy, creative and execution […]
Durex and Summit have won Best Content Marketing Campaign at the 2018 Performance Marketing Awards, with Cision playing a key role in the campaign’s success. Online retail consultancy Summit designed and delivered the campaign, which saw Durex ‘launch’ faux Sunday roast, fish and chips and tikka masala flavoured condoms on April Fools’ Day. The team created […]
Advicefront, a platform for financial advisers, has appointed fintech content marketing agency Foco to handle its digital communications and PR. Foco has been briefed to deliver a content strategy that helps the firm attract financial planning clients who want to remove time-sapping paperwork and bureaucracy from their businesses. Foco CEO Michael Taggart said: “Advicefront’s vision […]
Men’s health charity Prostate Cancer UK and fertility specialist Ava Women have appointed instinct to raise awareness of the work they do. Prostate Cancer UK has also briefed the agency to drive sign-ups for the March for Men events taking place in seven cities across the UK this Father’s Day weekend. Instinct will target women’s […]
WIRED wants to shine a light on the people driving change across the globe, its senior editor Matt Burgess said today at an exclusive Cision media briefing. James Temperton, the title’s digital editor, highlighted its coverage of Russian trolls and Brexit to illustrate how WIRED provides in-depth analysis, often before a story breaks as hard […]
Shared workspace City Pavilion, men’s suit brand Jack Davison Bespoke and women’s accessory label Metin have joined The Lifestyle Agency’s client roster. City Pavilion owner Ocubis has chosen The Lifestyle Agency to promote the new Square Mile members-only workspace. The agency will target regional consumer publications, London-centric print and online media and business-led media to […]
Triggerfish Communications has won a 12-month brief to oversee all meetings and event led PR activity for the Museum of London and the Museum of London Docklands. The agency is tasked with raising awareness of the sites’ event offerings in the trade and consumer press, online and on social media. Triggerfish MD Andrew White said: […]
Children’s TV channel Cartoonito has appointed Munch to deliver its Let’s Go Colour campaign, which launched with a pop-up experience in London yesterday. The campaign aims to drive awareness of the channel, solidify its brand values, differentiate it from its competitors and build connections between its characters and its audience. To mark the launch of […]