Kaizo director Steph MacLeod and TechRadar’s Marc Chacksfield outlined how to build a tech brand with earned media in this Cision webinar.

MacLeod argued that the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement.

“At the end of the day, business performance counts,” she added. “Make sure you’ve got that halo effect. Without that, to be honest it doesn’t matter what you do.”

“A brand is always built on its content,” agreed Chacksfield. “That’s exactly what we tried to do, even when we were just a start-up.”

Click here to see the full write-up and discover the essential PR insights we took away from this exclusive event.