Interviews

Kiran Stacey, political correspondent at the Financial Times, on the decline of spinning, the myth that British politicians are boring and getting robust polling data from PRs [...]

Guido Fawkes’ editor Paul Staines, political correspondent Alex Wickham and tech reporter Jeremy Wilson on the launch of Techno Guido, running a million miles from [...]

Alex Clough, social media director at Splendid Communications, on using his Nan as a success barometer, why the industry needs to desperately improve on measurement and giving [...]

In the first of our Election 2015 special interviews, we speak to Iain Dale, the Drivetime show presenter on LBC Radio, on the importance of broadcast during the campaign, the [...]

Ahead of the launch of Ars Technica UK next month, Conde Nast UK’s first digital-only publication, Gorkana catches up with senior editor Sebastian Anthony on geeky readers, [...]

Lucy Sherriff, editor of Huffington Post Young Voices, on launching a new platform for young people and why PRs should use the email subject line to catch her eye. Describe [...]

James Cook, tech reporter at Business Insider UK, on the launch of the site in the UK, getting readers excited about business tech and the luxury of building good [...]

Anna Murphy, fashion director at The Times, on creating evergreen content, bringing fashion to life in all its bonkers-ness and why there is no one better than a great PR. You [...]

Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and [...]

Alex Brummer, City Editor of the Daily Mail and author of Bad Banks, on the failure of comms during the financial crisis, the public’s increased scrutiny of The City and [...]

While many UK agencies obsess about world domination and flinging open their doors on foreign shores, Frank PR has just opened its third UK office and is finding diversity and [...]

Blathnaid Healy, UK editor of Mashable, on her community of super-sharers, embracing British English and why she’s open to pitches from PRs. You were appointed editor of [...]

Hannah Strange, Managing Editor of VICE News EU, on reporting on the blindspots in traditional media, managing the fastest growing channel on YouTube and how PRs and NGOs can [...]

Bernadette McNulty, music editor at The Telegraph, on her diverse readership, reviewer shenanigans and why PRs shouldn’t differentiate between print and online. As well [...]

Alex Hudson, head of social content at the Daily Mirror, on why everyone will end up being a social content journalist, the importance of exclusivity and the growing [...]

Tabatha Leggett, senior staff writer at BuzzFeed, on the ever-growing news team, the importance of shareability and why PRs should never send pre-written listicles.  You [...]

Zoe Cripps, beauty writer at Sunday People supplement Love Sunday, on making life easier for readers, why she loves a launch event, and plans for more YouTube content. Love [...]

Elise Holman, sports producer for Al Jazeera English, on starting her broadcast career aged 14, why PRs need to think global when pitching, and dreams of interviewing Sir Alex [...]