8 tips for communicating to the ‘modern woman’
Engine revealed this week that women feel brands do not accurately represent them. To remedy this, the agency group, which includes MHP Communications, has come up with eight [...]
The Creative Shootout winners on what makes a successful pitch
Eight agencies battled it out in the final of The Creative Shootout last week to prove which had the best idea for a real creative brief they received on the same [...]
How to pitch in to new titles
The launch of new media titles is high on the mind of PR and comms professionals this week as Trinity Mirror debuted its national newspaper The New Day with a £5m advertising [...]