Yakult briefs Launch PR
Yakult has appointed Launch PR to amplify its support of double Olympic medallist and British swimming champion Jazz Carlin. Launch PR has also been briefed to promote [...]
Betfair appoints CAA Sports to activate FC Barcelona and horse racing partnerships
Betfair has chosen CAA Sports Consulting, a division of entertainment and sports agency Creative Artists Agency (CAA), to activate its global partnerships – including PR [...]
Well Hello promotes Usain Bolt-backed Enertor
Enertor, the Usain Bolt-endorsed orthotics brand, has hired Well Hello to enhance its position within the sports and fitness sectors. Enertor launched in the UK earlier this [...]
instinct pr promotes Diadora comeback
Diadora has selected instinct pr to manage its UK PR and help the sportswear brand communicate its “making a comeback”. instinct pr will manage all PR activity for Diadora [...]
Triple S Group hires FA’s Mark Whittle to lead PR company
Triple S Group, the management group for Wayne Rooney, has appointed the FA’s former head of media, Mark Whittle, as MD of its newly-formed PR company, Triple S [...]
Ascot Racecourse enhances comms team
Ascot Racecourse has promoted Ashley Morton-Hunte to corporate and racing comms manager. Previously, Morton-Hunte was press officer at the business, having first joined the [...]
The Playbook makes first senior hire since July launch
The Playbook, a creative comms agency launched by Hanover Group in July, has appointed Pitch’s Nick Meakin to head of sport. Meakin has more than 10 years’ media and comms [...]
Hacks vs Flaks announces teams for Summer Sports Day 2016
Dulwich Cricket Club will open its doors this Saturday (17 September) for the Hacks vs Flaks end of summer finale, when an expected 50 journalists and PRs lock horns on [...]
TAG Heuer appoints Pitch to launch Premier League partnership
TAG Heuer has appointed Pitch Partnerships, the new sponsorship division of Pitch PR, to launch the luxury watch brand’s partnership with the Premier League. TAG Heuer, part [...]
Gorkana meets…Mantality
Earlier this year, Super League and Challenge Cup winning 22-year-old pro rugby league star Stevie Ward launched Mantality, an online male lifestyle, sports and mind title to [...]
60 Seconds with Gemma Oakes, Mercieca
Gemma Oakes, director at Mercieca, talks about sport and lifestyle PR and its closeness to FMCG. In the aftermath of the Olympics, she shares her own favourite sports to watch [...]
PR Case Study: #DontQuitDoIt
Inspired by clients who have been through life-changing injuries, Irwin Mitchell and Instinctif Partners launched a campaign to highlight the crucial role that sport can play [...]
Threepipe briefed to address gender divides in sport language
Threepipe has been chosen by Cambridge University Press to help address gender divides in the language of sport, as athletes around the world descend on Rio for the 2016 [...]
Zambuni to promote Chelsea Thoroughbreds
London-based racehorse ownership club Chelsea Thoroughbreds has appointed Zambuni to help build its profile as a new, “sociable” way to get involved in the racing [...]
Threepipe promotes inaugural Unibet Champions League of Darts
The Professional Darts Corporation (PDC) brought in Threepipe to work with sports sponsorship marketing agency Earnie to support the inaugural Unibet Champions League of [...]
The FA’s Joanne Budd to join Crystal Palace FC as PR head
Crystal Palace Football Club has appointed The Football Association’s Joanne Budd as head of PR and media relations. Budd is currently head of media operations at The Football [...]
Optimum Nutrition goes for Speed
Sports nutrition brand Optimum Nutrition, creator of whey protein Gold Standard Whey, has chosen Speed Communications to deliver a number of campaigns for the brand, ahead of [...]
Neilson Holidays awards brief to Henman Communications
Neilson Holidays, a provider of activity holidays, has appointed Henman Communications to boost the profile of its tennis holiday programmes. Henman will work alongside [...]