Opinion: PRs should look to commercial radio to drive engagement
Sean Allen-Moy, senior account director at W, argues that commercial radio in the UK has come of age and offers great brand promotional potential for communicators. Eddie Mair [...]
W wins Three’s consumer PR brief
Mobile network Three UK has appointed W as its consumer PR agency to drive wider brand engagement and support its customer growth targets, following a competitive pitch. W [...]
W to launch Ministry of Sound private members’ club
Global entertainment brand Ministry of Sound has hired W to promote its forthcoming private members’ club and collaborative workspace, The Ministry. Located in a [...]
W wins innocent’s consumer PR brief
Innocent has appointed W as its retained consumer PR agency to help drive its continued expansion in the health and wellness sector. W will work with innocent’s marketing team [...]
W to promote Loot’s current accounts
Digital current account provider Loot has appointed W to expand its user base and establish its profile in the UK. The agency will help to promote the brand and expand its UK [...]
How to create a powerful media relations strategy for 2018
Media relations is far from dead, Eulogy MD Lis Field argued in this week’s Cision webinar. In fact, it’s more important than ever. While some might view the rise [...]
PR Case Study: W – #DontBottleItUp
W used World Mental Health Day and a partnership with Topman and Love Island’s Chris Hughes to promote the CALM (Campaign Against Living Miserably) message to men that [...]
House wins Thursford museum’s Christmas Spectacular
Thursford, a museum in Norfolk which boasts the world’s largest collection of steam trains and organs, has signed W-owned agency House to support its “Vegas-style” [...]
W North wins arts brands Reeves and Snazaroo
Reeves and Snazaroo, two brands from art supplies specialist ColArt Group, have appointed W North as their retained agency. W North has been briefed to drive a new brand [...]
Brightpearl joins W Enterprise division
Retail management system provider Brightpearl has appointed W’s newly established W Enterprise division to increase its engagement with mid-sized UK retailers. W will build [...]
W launches corporate comms division W Enterprise
W has launched a new corporate communications division, W Enterprise, which combines its media, tech, corporate, B2B and BrandLab clients under a single umbrella. The [...]
W creates “Wins. Not wings” for Carabao to celebrate Chelsea’s Premier League title win
W unveiled its new integrated advertising campaign for Carabao this week, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club. The [...]
Health-tech platform Cera chooses W to help “disrupt social care sector”
Cera, a new health-tech platform which enables family members to book carers for elderly relatives, has appointed W as its retained PR agency, following a launch project in [...]
Shortlist Media hands retained PR brief to W
Shortlist Media, which publishes free titles ShortList and Stylist, has appointed W as its retained agency, as it embarks on an editorial, commercial, digital and experiential [...]
Dreamland Margate hires W as part of £15 million regeneration plan
Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete [...]
House PR re-appointed for BBC Countryfile Live’s second year
House PR has been signed up by BBC Countryfile Live to manage a PR campaign around the four-day live event, which made its debut last year. Taking place in the grounds of [...]
W wins European PR brief for Major League Baseball
Major League Baseball (MLB) has appointed W to handle its UK and European PR, as the organisation looks to increase its efforts throughout the continent to engage with fans [...]
W promotes World Cancer Day
Cancer Research UK has called in W’s talent and influencer division to raise the profile of World Cancer Day 2017, which takes place this Saturday (4 February). World Cancer [...]