Opinion: What future for women in PR?

The future for women in PR will be getting paid the same as men doing the same job and having gender balance in the boardroom, writes Angela Oakes of Global Women in PR. But we’re a long way off this future. In the present, the global global gender pay gap in PR was £12,600, with […]

Opinion: How PR campaigns should represent the LGBTQ community

This Pride month, Jeff Ingold, account manager at W Communications, walks us through the “dos” and “don’ts” for representing and engaging the LGBTQ community in PR campaigns. Each year, the LGBTQ community watches as more and more companies “come out” in support of Pride events and launch campaigns that celebrate diversity and inclusion. From Burger King’s “Proud […]

Opinion: how to overcome comms challenges for niche sports

Ahead of the 2017 Drone Racing World Championship taking place tomorrow (13 June), CLICKON’s CEO & co-founder Richard Wilson describes the challenges brands face when marketing niche sports and how to overcome them. Effectively run marketing and communications campaigns will help enhance credibility, motivate buyers and forge relationships to augment customer loyalty. But running successful […]

Opinion: The future of PR isn’t science fiction

Unlike jetpacks, hoverboards and flying cars, the PR technology of the future already exists, says Beattie Group’s David Walker – and it’s creating big opportunities for communicators. What does the future hold for the PR industry? It’s a big question. One that holds significant potential for the kind of embarrassing predictions that will one day […]

Confessions of an intern: part three

As the second week of my internship is coming to an end, my time at Gorkana is almost up. This week has been quite hectic with a schedule full of fun yet educational things. I’ll confess that the week did start off in a miserable way with the horrendous tube strike that caused me to miss […]

Confessions of an intern: event day

After the food and booze fuelled Christmas period, it was finally time to get back to work and the everyday routine. To get everyone back into shape, out of their lazy mode and into the new H1 mindset, the Gorkana bi-annual sales kick-off is designed to develop selling skills and motivate the company’s money makers, […]

Confessions of a Gorkana intern: part one

I’m Marissa, the new intern working across Product Marketing, Events and Sales at Gorkana. I’m a 3rd year PR & advertising student at the University of Westminster and I come from sunny Cyprus. My first week at Gorkana has officially ended and I must confess that it has been far more exciting than I expected […]

Reflections on moving to the infamous ‘dark side’

By  Mike Berry, Head of Content, Fleet Street Communications For many, moving from journalism to public relations is akin to – as the well-worn phrase goes – joining the Dark Side. However, that’s never been my view. Over my 18 years or so in business-to-business journalism it’s clear to me that the two professions share […]

PR talent of the future: nothing and everything is changing

By Nigel Miller, Chief Human Resources Officer, Edelman People often ask me what it takes to be a successful communications professional in an industry that’s changing constantly and unpredictably. While it’s true that employees need to know about things like new digital skills, platforms and channels that didn’t exist just a short time ago, some […]

#DisruptivePitch: the new online TV show for tech start ups

By Andrew McLean, Director, Compare The Cloud Limited. Free PR for Tech startups – sixty technologies will battle it out until there is only One Pitch There is a new trend emerging among young pioneering tech startups but many struggle to create exposure for their businesses. The reason may be subjective, but Compare the Cloud […]