Innocent has appointed W as its retained consumer PR agency to help drive its continued expansion in the health and wellness sector. W will work with innocent’s marketing team to shape the brand’s 2018 campaign activity, including their Big Grow initiative. The agency will deliver bespoke media relations, influencer engagement and creative news generation. Its activities will be […]
Here’s a round-up of the week’s essential PR news, featuring Centropy PR, Henman Communications and Cision’s exclusive International Women’s Day profiles. Thought leadership To celebrate International Women’s Day, Cision spoke to eight industry-leading women about the state of equality in the industry and what it takes to succeed in PR. Launch director Niki Wheeler looks back on […]
Classic Rock editor Sian Llewellyn talks about profiling the world’s greatest female rock stars, her relationship with PRs and how to get up-and-coming acts featured in the magazine. Last month, Classic Rock, Metal Hammer, Prog and TeamRock.com celebrated women in rock music. What inspired you to honour the world’s great female artists? The catalyst was […]
We spoke with Angie Vaux, Cision’s VP of sales, about her path to top, the challenges she’s faced – and why the future has never looked brighter for ambitious businesswomen. Cision is profiling some of the most successful women in PR to mark International Women’s Day. What makes this year’s event particularly symbolic? International Women’s Day […]
Brands2Life has appointed Matthew Peltier as its head of film, with a brief to develop and grow the agency’s film offering. Peltier previously helped establish Global Radio’s in-house commercial video team. There, he served brands including AVIVA, British Airways, National Rail and Vodafone. Before that, he set up branded content teams for start-ups and marketing agencies. […]
Nicola Howson, the former freuds CEO and ITV network comms director, has joined Portland in a consultancy role as a senior adviser. Howson will use her 25 years’ experience to support and advise the agency’s clients, with a focus on corporate and philanthropy accounts. She will also act as a mentor to key agency staff […]
MHP Communications has appointed Oliver Hughes as its head of capital markets and promoted Andrew Jaques to executive chairman of capital markets. Hughes joins the firm from Brunswick Group, where he spent 12 years advising businesses and their stakeholders on capital markets communications. His past clients include AT&T, InterContinental Hotels, Sainsbury’s, Santander and William Hill. […]
Animal healthcare brand MSD has handed a multi-channel UK PR brief to Smoking Gun, following a four-way pitch. Smoking Gun will handle comms for the brand’s “companion animal” portfolio across consumer, trade and social channels. This includes campaigns such as The Big Tick Project and Pet Diabetes Month. “The decision to appoint Smoking Gun was […]
PR newsrooms are the best way to ensure your comms function can keep stride with the sheer pace of conversation on the internet. As Stephen Waddington, Ketchum’s chief engagement officer, says, they’re an absolute requirement of modern PR. They provide an elegant solution to the biggest challenges modern communicators face – creating a centralised content […]
Independent energy supplier OVO Energy has appointed Fusion Media to handle its cycling PR brief for the UK market. The firm recently announced a two-year deal to sponsor the OVO Energy Tour of Britain, the OVO Energy Women’s Tour and the OVO Energy Tour Series. Fusion Media will handle PR for the brand’s cycling sponsorships, maximising […]