Brands2Life has appointed Matthew Peltier as its head of film, with a brief to develop and grow the agency’s film offering.
Peltier previously helped establish Global Radio’s in-house commercial video team. There, he served brands including AVIVA, British Airways, National Rail and Vodafone.
Before that, he set up branded content teams for start-ups and marketing agencies. He has also worked as a creative producer and director at content agencies and the BBC.
Reporting to Alan Parker, Brands2Life’s digital MD, Peltier will help refine the agency’s film offering, expand the service and advise agency clients.
Peltier said: “Brands2Life has an amazing roster of clients and represented an opportunity to do some great work for some truly innovative brands. Alan and I have a very clear vision of how we develop the offering further and I can’t wait to bring this vision to life.”
Parker added: “Matthew’s background in television has given him a great head for storytelling which fits perfectly with the agency’s ‘better stories, bigger impact’ positioning.”