Former Midas employees collaborate to form Colour PR
Three former members of Midas PR’s senior team have launched Colour PR, a new London-based agency catering for the creative, entertainment and leisure sectors.
Founding directors Daniel Freeman, Zekra Rahman and Liz Mallett will use their combined 30 years’ experience in PR, journalism and marketing to work with consumer and B2B brands in the arts, culture, entertainment, publishing, food and drink, travel and hospitality sectors.
The agency will offer five distinct services to clients: Colour Media, Colour Social, Colour Content, Colour Events and Colour Consult.
Rahman said: “Working at Midas was a formative, enriching and wonderful experience. We feel extremely lucky to have gained so much experience there, but feel the time is right to spread our wings as an independent agency. We have spent a lot of time analysing what a client wants from a PR agency in 2018 and our agency model has been founded with these principles in mind.”
Freeman added: “Aside from the shared ambition to have our own agency and make our own decisions, launching Colour PR will enable us to do our jobs efficiently, effectively and economically, while offering great value to our clients.
”This, coupled with our diverse experience across consumer and B2B brands in a number of different sectors, immediately puts us in a strong position in the industry.”
- Pictured: (l-r) Liz Mallett, Daniel Freeman and Zekra Rahman
