It is a question that is not easily defined. Even PR professionals admit that it is hard to define exactly what PR is. A lot of PRs understand what PRs do but how to sum it up in one definition is a difficult thing. We met with Matt Foster, an Account Director at Waggener Edstrom […]
The role of online video, when it comes to news stories – is one which has shifted significantly over the last 5+ years. When I started out as a broadcast journalist more than 10 years ago, the so-called ‘integrated newsroom’ was still in its infancy – with the odd story being ‘put online’ (usually as […]
Gorkana rounds up key learnings from our journalist interviews and briefings over the last six months to help you get the coverage of your dreams Know the essentials Being familiar with what we publish online and in print is essential, says The Telegraph’s music editor, Bernadette McNulty. The Times’ fashion director, Anna Murphy, says PRs […]
Simon Neville, retail correspondent at The Independent and the Evening Standard on tackling zero-hour contracts, being naturally cynical and standing up for the little guy. What is your remit at the paper, and what will you and won’t you cover? I am the retail correspondent for the Evening Standard, The Independent, The Independent on Sunday, […]
David Yelland, a former partner at Brunswick and ex-editor of The Sun, has launched Kitchen Table Partners, an individual-focused advisory firm. David launched KTP on Friday last week. The aim of the agency is to work with high profile individuals, assisted by a network of people that David has built up over a career in […]
Kiran Stacey, political correspondent at the Financial Times, on the decline of spinning, the myth that British politicians are boring and getting robust polling data from PRs Tell us a bit about your role and your remit. I’m political correspondent. There are four of us who work in the lobby for the FT. We all […]
Guido Fawkes’ editor Paul Staines, political correspondent Alex Wickham and tech reporter Jeremy Wilson on the launch of Techno Guido, running a million miles from anything po-faced and why politicians should be held to higher standards. Where would you position Guido in 2015? Alex (pictured left): We’re a news website, really. We have branched out […]
Alex Clough, social media director at Splendid Communications, on using his Nan as a success barometer, why the industry needs to desperately improve on measurement and giving his 10-year-old self a dose of reality. Before I reach the office in the morning, I’ve already… Checked BBC News, Twitter and Imgur on the way in, before […]
Lidl has appointed Green Row’s Maya Orr as its new PR manager. Maya joins a five-strong PR team, led by Lidl’s acting head of PR, Georgina O’Donnell. She will work alongside PR manager Laura Hamlin to focus on strengthening the supermarket’s PR and press office functions. Maya spent three years at Green Row and has […]
In the first of our Election 2015 special interviews, we speak to Iain Dale, the Drivetime show presenter on LBC Radio, on the importance of broadcast during the campaign, the dangers of ad hominem attacks on politicians and why PRs should avoid a scattergun approach when pitching to the station. By way of background, tell […]