PRs were busy this morning peddling the annual batch of April Fools’ Day stories.. Tesco is planning to revolutionise shopping with the introduction of trampoline-inspired bouncy aisles to help customers reach the top shelves more easily. Lucy Mecklenburgh, former TOWIE star and contestant on BBC gymnastics programme Tumble has worked with the supermarket to help […]
Ahead of the launch of Ars Technica UK next month, Conde Nast UK’s first digital-only publication, Gorkana catches up with senior editor Sebastian Anthony on geeky readers, how PRs can help and why it isn’t just another tech site. The site launched in the US 17 years ago. Why was the time right to launch […]
Peter Murray joins the challenger bank as director of communications, heading up its growing comms team. Peter, who reports into Metro Bank CEO Craig Donaldson, joins from global design consultancy Ove Arup and Partners where he was head of corporate affairs. He previously served as an adviser to ministers in the government of Tony Blair. […]
Two Brazen employees have pledged to live, eat, sleep and breath the brands they PR during a week-long work/life social experiment. Account executives Sophie Smith (pictured right) and Megan McGonigle (pictured left) will use only their clients’ products to survive during the week, starting today. Brazen has more than 40 clients, including food and fashion […]
The international corporate comms partnership has promoted directors across six global offices, including five in London. The London-based promotions include Charlie Potter (pictured), Alastair Morton, Brian Buckley, Stuart Hudson and Tim May. Their backgrounds cover a range of sectors and disciplines. Charlie previously worked as a producer for the BBC’s flagship program Newsnight; Alastair is […]
Lucy Sherriff, editor of Huffington Post Young Voices, on launching a new platform for young people and why PRs should use the email subject line to catch her eye. Describe Young Voices in five words… Conversational, topical, engaging, political, millennial. Who is your target audience? Under 25s. Do you think young people are left out […]
James Cook, tech reporter at Business Insider UK, on the launch of the site in the UK, getting readers excited about business tech and the luxury of building good relationships with tech companies. The UK arm was launched in November, primarily with the task of focusing on finance and tech. Have you stuck to those […]
Anna Murphy, fashion director at The Times, on creating evergreen content, bringing fashion to life in all its bonkers-ness and why there is no one better than a great PR. You previously edited The Sunday Telegraph’s fashion supplement, Stella – a role you held for nearly 10 years. What has the transition to The Times […]
Four comms companies have been included in this year’s list of Sunday Times 100 Best Companies to Work For. The highest entry is Karma Communications Group, which includes PR firm Kaper amongst its roster. A new entry for the list, Karma came in at 22. Founded in 2000, Karma has a staff of 251. With […]
Mark Jefferies, Daily Mirror showbiz editor, on calling PRs to discuss negative client stories, why showbiz never sleeps and his own bushtucker trial experiences. Firstly, tell us about your remit and what you will and won’t cover. We cover stars of film, TV, music and radio generally speaking. We need to know what they are […]