Two Brazen employees have pledged to live, eat, sleep and breath the brands they PR during a week-long work/life social experiment.
Account executives Sophie Smith (pictured right) and Megan McGonigle (pictured left) will use only their clients’ products to survive during the week, starting today.
Brazen has more than 40 clients, including food and fashion brands, as well as local venues and attractions, which Sophie and Megan will be depending on for meals, clothing and entertainment.
They will also be sleeping in the office in a tent and sleeping bags from Brazen client The North Face.
The project will be streamed live via a series of office-based webcams. Sophie and Megan will also invite special celebrity guests to join them for a series of office-based events during the campaign.
Sophie said: “We love our job and our clients and ever since starting at Brazen, we’ve often joked that we could literally live on the brilliant products our clients produce – now we’ll be putting that to the test!
“We’ll also be raising money for Seashell Trust, a local North West and really worthwhile cause which Brazen supports in partnership with client PZ Cussons.”
Megan said: “In the bustling media industry everyone wants to succeed and be the best, but in the process sometimes we forget why we’re there in the first place – because we have a passion for our brands.”
Follow the experiment @citizenofbrazen on Twitter, and use #PRLife for live updates.