Content Marketing

By Jane Cronin, Content Manager, and Maria Bain, Outreach Executive, at Jellyfish. Best practice SEO now incorporates aspects of PR, content and influencer marketing, far [...]

Peter Ross, former MD and EVP of Weber Shandwick’s EMEA tech practice, is launching a content writing business Ross Content Writing & Consulting to support corporate, [...]

Samantha Cope, creative editorial director at Trinity Mirror, on the rise of content-driven partnerships, immersion sessions with PRs and keeping pace with phenomenal audience [...]