Warner Leisure Hotels, a UK short-break company for older holiday-makers, has extended its brief with Bottle to include PR, as well as social media activity, following a two-way pitch.
Bottle was appointed by Warner Leisure owner Bourne Leisure, which has 13 hotels and coastal villages around the UK.
The agency won a social media brief for Warner Leisure Hotels last April following a four way pitch, and is now taking ownership of the whole contract.
It will work closely with Warner Leisure Hotels to builds awareness and engagement within its key audience who are “active, sociable and want to make the most of their spare time”.
Bottle’s recently appointed MD, Natasha Hill will lead the account.
Marc Caulfield, Warner’s head of marketing, said: “We were impressed by the enthusiastic and eager way Bottle responded to the brief. It got under the skin of our brand and audience and had a compelling, exciting strategy with ideas that will stretch us, which is exactly what we need as we continue to develop our new ‘we’re all grown up’ brand positioning.
“We’re looking forward to delivering a number of exciting campaigns in the coming months which will really resonate with current and potential new guests.”
Hill added: “We’re delighted to now look after the entire PR and social media for Warner Leisure Hotels. We absolutely loved working on the social media campaigns, so to now be let loose on its PR as well, is a huge win for us. We can’t wait to create meaningful yet fun connections with their key audience and debunk the myths of how over 60s want to spend their leisure time.
“The team at Warner Leisure Hotels wanted us to push the boundaries on creativity and had the confidence and creative aspiration to go with our ideas. Warner is very innovative when it comes to creating memorable experiences for guests, and we’re excited to be able to showcase this spirit in our campaigns. This is going to be really fun and rewarding account – we’re delighted to help Warner build its brand and continue to grow.”