New Scientist hires Kaper to launch festival

Kaper has been appointed by science and tech brand New Scientist to help launch New Scientist Live, a festival around science, technology and culture, which takes place in September at London’s ExCeL Centre.

The agency has been briefed to work with the brand’s editorial and marketing teams to create show content and handle PR and social media activity.

New Scientist Live will take place at London’s ExCeL Centre from 22 to 25 September.

Kaper’s remit includes consumer brand building, driving demand for ticket sales and B2B comms to help secure sponsors and exhibitors.

Ben Cordle, marketing director for the New Scientist, said: “For four days, visitors will be able to see, hear and touch ‘tomorrow’. Through breath-taking shows, cutting-edge talks and spectacular interactive displays, New Scientist Live will offer discoveries at every turn – presented with our trademark combination of clarity and style.

“Kaper’s creative track record, its experience with media brands and integrated offering make it an obvious partner for New Scientist Live.”

Chris McCafferty, founder and MD of Kaper said: “New Scientist is one of the most influential, forward-thinking editorial voices in the UK. Creating New Scientist Live from scratch is a unique brief, and a huge privilege for the agency.”

New Scientist covers ideas and developments from all areas of science and technology. Its weekly print magazine has a circulation of 129,585, with a readership of more than 800,000. Online, it claims a reach of 3.6 million unique users.

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