Bottle’s Natasha Hill has moved from her position as director of consumer to take up the role of MD at the agency.
Hill joined Bottle in February 2015, having spent seven years at Cancer Research UK, where she was brand and strategic marketing director.
During her time at CR UK, she was responsible for a rebrand in 2012. She also led marketing and digital activity for campaigns including Race For Life and Stand Up To Cancer.
Previously, Hill worked agency-side for Porsche, Lloyds TSB, Prudential, P&G, Great Ormond Street and NSPCC.
Will Cairns, Bottle’s founder and former MD, will take on a new, more strategic role within the agency.
Hill’s appointment comes as Bottle announces a brand refresh which includes a new positioning, visual identity and website. It has removed ‘PR’ from its name “in order to better reflect the variety of content-led work that the agency now does”.
Hill said: “Over the past year we have invested in the skills required to fulfil our vision to become a leading communication agency. With new processes, capabilities we are now able to provide all the services of a creative agency with the fast-acting dynamism of a PR agency.
“Our insight and brand led approach, coupled with a unique 7am newsroom approach, means we are first to react to the news agenda and able to recommend the best creative treatments and content for our clients.”
Cairns added: “Bottle is in dynamic hands with the appointment of Natasha. We are gearing up for significant growth following a strong 2015 performance.”