British bicycle brand Brompton has appointed The Earned Agency as its UK PR and comms agency, following a four-way pitch.
The agency has been briefed to create a series of strategic campaigns to showcase why a Brompton bike is “perfect for both work and play in the modern city” as it looks to reach a new consumer base.
Activity will also include social media and event support, with the team undertaking a number of partnership initiatives, as well as campaigns to outline how a Brompton bike can provide practical solutions to the day-to-day challenges of living in a city.
Stephen Loftus, chief sales and marketing officer at Brompton, said: “The Earned Agency is more than just a PR agency. Its blend of expertise in traditional PR, social media, search and content marketing – all underpinned by good strategic thinking – really appealed to us when reviewing the market for a new partner. It demonstrated a thorough understanding of the brand and had some bold ideas as to how we can take our messages to a wider audience.”
Neil Foster, MD at The Earned Agency, said: “We’re delighted to be working with Brompton bicycle. It’s such an appealing brand with so much depth and heritage. We are really looking forward to leveraging our expertise amongst active lifestyle brands to help drive sales and let more and more people realise the convenience and freedom that owning a Brompton brings.”