Fleet Street Communications has added Lamb Weston, an international supplier of frozen potato products, to its trade portfolio.
The agency won the account following a competitive pitch. It will work on a comprehensive, on-going press office programme, supported by year-round campaign projects.
Fleet Street will be responsible for building brand awareness and presence across Lamb Weston’s full range through PR, marketing support and above the line activity. It will also develop bespoke projects with a focus on driving customer engagement in the UK on-trade.
Its portfolio contains brands in the hospitality and leisure sectors and focuses on the food and drinks market. Fleet Street has a range of clients including Carlsberg UK, Diageo Reserve brands and Café Rouge.