Skipton Building Society appoints Hill+Knowlton Strategies for PR support

Skipton Building Society, the UK’s fourth largest building society by size of membership, has hired H+K Strategies’ London team following a competitive pitch process.

H+K will work to increase awareness of the values of the building society, which has some £17bn in assets under management, as well as its financial services offering. The agency won the account after presenting a pitch built on data-driven and creative comms for Skipton.

Stacey Stothard, senior corporate communications manager at Skipton Building Society, said: “H+K’s strategic approach to our brief made them the right partner for Skipton’s next chapter. Having fully grasped our mutual heritage, H+K delivered an exciting vision for how we can innovatively further raise the profile of our trusted brand.

“Their communications expertise will help us reach out and show how we understand and can meet the financial needs of millions of UK people planning for, approaching and going through retirement.”

Henry Groundes-Peace, associate director of H+K’s Financial + Professional Services practice, leads the brief. He said: “We are really looking forward to working with one of the most established building societies in Britain. Our team will help Skipton continue to stand out in a crowded market, cementing its new corporate brand and customer proposition building on Skipton’s reputation as a leading agenda-setting mutual.”