Sky has hired Catherine Hicks to lead its corporate, consumer and internal communications.
She also takes responsibility for Sky’s events and social purpose teams, and will add public affairs and policy to her remit later in the year.
Hicks joins from Gap where she was responsible for global communications and brand PR. Prior to this, Catherine was a partner at Brunswick where she worked for 13 years focusing on corporate and financial comms with consumer facing companies.
She succeeds Graham McWilliam who has been appointed deputy head of Sky News.
Sky chief exec, Jeremy Darroch, said: “I’m delighted to welcome Catherine to Sky. She has an exceptional track record of growing the reputation of global, consumer businesses. As Sky becomes a more international company Catherine will play a crucial role, and we look forward to benefitting from her broad experience and perspectives.”
Hicks added: “I’m passionate about working with big, iconic, consumer brands and it doesn’t get bigger, better and more exciting than Sky. This innovative media and entertainment brand plays an important role in the lives of tens of millions of consumers in the UK and across Europe. The corporate affairs team at Sky is first class and I look forward to leading the team as we continue to build Sky’s position as Europe’s leading entertainment company.”